Marketing

Introduction to Marketing

• Introduction to Marketing 1.What is Marketing
• Introduction to Marketing 2.Research and Analysis
• Introduction to Marketing 3.Work Out a Strategy
• Introduction to Marketing 4.Marketing Mix
• Introduction to Marketing 5.Plan and Implement

Marketing Research

• Marketing Research 1.The Meaning of Research
• Marketing Research 2.Research Methods
• Marketing Research 3.Research Plan
• Marketing Research 4.Research in Practice
• Marketing Research 5.Analysis of the Results

Product Strategy

• Product Strategy 1.What is Product Strategy
• Product Strategy 2.Product Life Cycle
• Product Strategy 3.Product Portfolio
• Product Strategy 4.Growth Strategy
• Product Strategy 5.New Product Development

Price Strategy

• Price Strategy 1.What is Price Strategy
• Price Strategy 2.Product Features
• Price Strategy 3.Market and Price
• Price Strategy 4.Product Positioning
• Price Strategy 5.Standard and Various Prices

Channel Strategy

• Channel Strategy 1.What is Channel Strategy
• Channel Strategy 2.Various Channels
• Channel Strategy 3.Roles and its Changes
• Channel Strategy 4.How to Maintain and Improve
• Channel Strategy 5.Build Cooperative Relationships

Promotion Strategy

• Promotion Strategy 1.What is Promotion Strategy
• Promotion Strategy 2.Advertising
• Promotion Strategy 3.Public Relations
• Promotion Strategy 4.Personal Selling
• Promotion Strategy 5.Sales Promotion

Questionnaire Survey

• How to Proceed with a Questionnaire Survey
• How to Make a Questionnaire
• Tally and Analysis of the Questionnaire Survey Results